Mobile marketing company Ping Mobile<\/strong> and exclusive fashion retailer Up Against the Wall<\/strong> announced outstanding results for their first mobile marketing campaign – a 63% double opt-in response rate. Another demonstration that fashionistas are truly a part of the mobile demographic.<\/p>\n“Our target market is a high-end, fashion conscious consumer who wants to be in-the-know \u2013 it\u2019s a very specific audience that expects high value for their money, and so we were looking to find a new way to communicate directly with this specific hip hop-oriented audience\u201d said Tim Nicholson<\/strong>, Director of Marketing for Up Against The Wall.<\/p>\n The campaign was quite simple. Users text the word “UP” to a short code to receive an initial discount. This in itself generated additional foot traffic and revenue. Ping Mobile then sent a follow up message asking if the customer would like to receive additional information from Up Against The Wall. 63% responded “Yes”, and were then added Up Against the Wall’s VIP Club marketing list. Fewer than 1% of respondents asked to be unsubscribed.<\/p>\n