{"id":1104,"date":"2007-09-12T20:28:54","date_gmt":"2007-09-12T20:28:54","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=1104"},"modified":"2007-09-26T22:48:09","modified_gmt":"2007-09-26T22:48:09","slug":"google-goes-live-with-mobile-adwords","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=1104","title":{"rendered":"Google Goes Live With Mobile Search AdWords"},"content":{"rendered":"

After months of trialling, Google<\/strong> will shortly begin showing AdWords ads on its Google Mobile Search page results. Only ads whose landing page can be adapted to fit on a mobile phone screen will be shown however.<\/p>\n

According to emails recently sent out by Google, the ads will run free of charge until November 18, 2007, and will be charged after that date. Google has set this up as an “opt-out” feature, meaning that existing advertisers will automatically be included in the mobile search unless they specifically configure their AdWords account to prevent it.<\/p>\n

More information can be found on the Google AdWords FAQ<\/a>.<\/p>\n

More information about Google AdSense for mobile can be found HERE<\/a>.<\/p>\n

The email that Google sent is included below, it first appeared on Blumenthals.com blog<\/a>.<\/p>\n


\n

We are happy to announce a new feature that will allow you to
\neasily reach additional qualified customers who are searching
\nGoogle from their mobile phones.<\/p>\n

In the next few days, your search ads will be eligible to run on
\nGoogle Mobile Search pages (like they currently do on Google.com).
\nWe are offering this feature – and any resulting clicks – for
\nfree through November 18, so you can experiment with the rapidly
\ngrowing mobile platform while still reaching qualified customers.<\/p>\n

Each ad\u2019s eligibility will be determined by its landing page and
\nonly ads with landing pages that can be adapted for viewing on
\nmobile browsers will be shown. You can monitor each ad\u2019s
\nperformance via a special performance tracking page within your
\naccount called \u201cPerformance Data: Search Ads on Google Mobile
\nSearch.\u201d<\/p>\n

Again, you will not be charged for clicks on these ads until
\nNovember 19, at which time we will begin charging the usual CPC
\nprices. And as always, you may opt-out of this feature at any
\ntime.<\/p>\n

We hope you find this new feature helpful and profitable, and we
\nurge you to learn more about it at our AdWords Help Center:<\/p>\n

http:\/\/adwords.google.com\/support\/bin\/answer.py?answer=72226<\/p>\n

Thank you for advertising with Google AdWords.<\/p>\n

Sincerely,<\/p>\n

The Google AdWords Team <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

After months of trialling, Google will shortly begin showing AdWords ads on its Google Mobile Search page results. Only ads whose landing page can be adapted to fit on a mobile phone screen will be shown however.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1104"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1104"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1104\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}