After a successful six month trial, ITV<\/strong> has committed to extending its mobile advertising contract with 4th Screen Advertising<\/strong>. During the trial, 4th Screen Advertising ran multiple mobile advertising campaigns on the ITV WAP portal, for brands such as Orange, O2, Nokia, Lynx, EA, and Samsung<\/strong>.<\/p>\nThe deal will also include ad-serving and sales for ITV\u2019s on-portal advertising inventory on top of the media planning search marketing services already provided by 4th Screen.<\/p>\n
Mark Slade<\/strong>, MD of 4th Screen Advertising commented: “We are delighted to be extending our contract with ITV. The quality of content and high click-through rates have made it very popular amongst advertisers. The move to ‘on-portal’ is a fantastic opportunity, and will open up more advertising inventory, which I have no doubt will meet the current demand.”<\/p>\n Melissa Goodwin<\/strong>, Head of Mobile at ITV said “Mobile advertising is a significant area for ITV going forward – The great work 4th Screen Advertising is delivering for us is key to positioning ITV as the number 1 off-portal mobile internet site, not just for advertisers but for consumers.”<\/p>\n 4th Screen Advertising launches Mobile Search Division<\/a>.<\/p>\n