DoubleClick<\/strong>, the provider of digital marketing technology and services, today announced the launch of DoubleClick Mobile<\/strong>, a new solution for media companies to extend their digital advertising business to mobile. DoubleClick is one of the world’s largest companies in the area of ad serving, rich media, video, search and affiliate marketing, and their entry into mobile is a big step towards bringing mobile into the advertising mainstream.<\/p>\nThe new service integrates the operational processes for scheduling, targeting, selecting and delivering ads on mobile web pages with that of existing digital channels. It will allow publishers to sell inventory across online display, rich media, video and mobile.<\/p>\n
DoubleClick Mobile meets mobile-specific needs including:<\/p>\n
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- Automatic ad selection matches mobile ads to the screen size and capabilities of each device, ensuring that the ad with the best fit is delivered <\/li>\n
- New mobile ad formats bring combination ads, road blocked ads and jump pages to mobile devices <\/li>\n
- Third party impression tracking provides agencies access to performance data within their own analytics systems<\/li>\n
- Device preview enables viewing ads on virtual handsets before the ad goes live <\/li>\n
- Powerful handset capability targeting to serve ads to devices with specific capabilities <\/li>\n<\/ul>\n
\u201cPublishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly,\u201d said Ari Paparo<\/strong>, DoubleClick\u2019s vice president of rich media and emerging technologies.<\/p>\n