{"id":1173,"date":"2007-09-26T22:34:39","date_gmt":"2007-09-26T22:34:39","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=1173"},"modified":"2007-11-02T12:00:38","modified_gmt":"2007-11-02T12:00:38","slug":"mmetrics-report-on-sms-advertising","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=1173","title":{"rendered":"M:Metrics Report on SMS Advertising"},"content":{"rendered":"

mmetrics_logo_gray.gifM:Metrics<\/strong> released a report on the the use of SMS advertising in US and Europe. Spain has the highest level of SMS advertising, with 75% of Spaniards receiving ads, whereas the US had the most responsive audience, with a response rate of 12%.<\/p>\n

“Certainly the level of interaction is impressive compared to almost any advertising vehicle available today” commented Evan Neufeld<\/strong>, senior analyst, M:Metrics. “It is undeniable that text-based mobile advertising is both a highly prevalent and an extremely effective medium for engaging customers.” <\/p>\n

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More information is included in the full press release from M:Metrics. To receive the full pdf version, please enter your email address here.<\/p>\n

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M:Metrics released a report on the the use of SMS advertising in US and Europe. Spain has the highest level of SMS advertising, with 75% of Spaniards receiving ads, whereas the US had the most responsive audience, with a response rate of 12%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,18],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1173"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1173"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1173\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}