{"id":12,"date":"2007-02-08T19:41:26","date_gmt":"2007-02-08T19:41:26","guid":{"rendered":"http:\/\/www.hot-moco.com\/?p=12"},"modified":"2007-07-06T15:16:25","modified_gmt":"2007-07-06T15:16:25","slug":"coke-christmas","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=12","title":{"rendered":"Coke Christmas campaign on 3UK: big success"},"content":{"rendered":"

Coke\u2019s christmas mobile campaign, where users could make personalized christmas cards to send to friends, was an overwhelming success. This is one of the first campaigns aimed at brand building by a major brand.<\/p>\n

Some of the statistics:<\/p>\n

579,000 page impressions, in a 12 hour period spread across several days<\/li>\n
55,000 users clicked through to the Coke campaign site to make cards. This is a click through rate of 9.5%<\/li>\n
114,000 cards were created and sent.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Coke\u2019s christmas mobile campaign, where users could make personalized christmas cards to send to friends, was an overwhelming success. This is one of the first campaigns aimed at brand building by a major brand. Some of the statistics:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[58,35,48],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/12"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/12\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}