Parachute Marketing Group <\/strong>used Hypertags<\/strong> for its mobile marketing campaign at the Wisconsin state fair and achieved a 49% conversion rate. Visitors were encouraged to download a series of free ringtones and wallpapers to their cell phones via Hypertag wearable units. <\/p>\n\u201cAfter designing and implementing programs at state fairs, festivals and trade shows, we have shown that Hypertag units are a perfect way to activate a brand and educate consumers at the point of sponsorship.\u201d Says Parachute President and CEO, Brett Cutler.<\/strong><\/p>\n \u201cExhibitors have discovered that today\u2019s smaller, gadget-loaded cell phones make great marketing tools. Hypertag Ltd., a Bluetooth proximity-marketing service, can broadcast messages, screen savers, wallpaper, and ring tones directly to attendees phones for free. Hypertag uses fixed and wearable devices to transmit the messages. The fixed device can be set up in a kiosk in the booth, while the wearable bug allows staffers to interact with attendees.\u201d<\/p>\n Cutler went on to say, \u201cBluetooth proximity marketing is the future of direct marketing that combines mobile, one-to-one and brand activation. With the launch of our new products in January, we are looking forward to closing out a successful year while gearing up for the explosive 2008 year.<\/p>\n Hypertags will be used at Wisconsin, Iowa and Nebraska\u2019s state fairs as well as at Northwestern University football games this season.<\/p>\n Full press release HERE<\/a>.<\/p>\n
Exhibitor Magazine<\/strong> this month featured Parachute\u2019s campaign in its \u201cNew Tools\u201d edition. In it, Exhibitor describes the great value that Hypertag brought to B2B trade shows. Trade show staffs were fitted with wearable Hypertags thus creating significant drive to the client\u2019s booth.<\/p>\n