The Mobile Marketing Association <\/strong>has published its guide to mobile coupons. In it the MMA discusses the best practices for use of mobile coupons.<\/p>\n

The guide discusses the various advantages of mobile coupons including: <\/p>\n

\n
• Add value to purchases<\/li>\n
• Drive traffics to stores\/entertainment attractions\/services<\/li>\n
• Direct discounts to consumers<\/li>\n
• Targeting to consumers<\/li>\n
• Leverages distribution<\/li>\n<\/ul>\n

  \u201cThe MMA has been at the forefront of this development world-wide as we seek to drive consistency of consumer experience through our global guidelines and best practices.\u201d said Laura Marriott<\/strong>, president of the MMA. <\/p>\n

  If you would like us to email a pdf version of the guidelines to you, please enter your email address here.<\/p>\n

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  <\/p>\n","protected":false},"excerpt":{"rendered":"

  The Mobile Marketing Association has published its guide to mobile coupons. In it the MMA discusses the best practices for use of mobile coupons.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,18],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1300"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1300"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1300\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1300"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}