The survey, conducted by Acision<\/strong>, showed that the potential for mobile advertising in the Middle East was very strong. 64% of respondents believed that it will mirror the success of Internet advertising. <\/p>\n

The Mobile Advertising Survey <\/strong>was conducted at Gitex 2007<\/strong>, with almost 300 delegates from across the region responding. Of them 48% stated that they receive mobile ads at least 2-4 times a week. The one major problem was that of relevance, with certain operators not studying their databases carefully enough and sending out SMS ads in Arabic to non-Arabic speakers. Another problem faced in the Middle East is that of an opt-out facility (65% of respondents were not even aware of the opt-in or opt-out nature of mobile advertising).<\/p>\n

Nabil Y. Khalil<\/strong>, Managing Director for Acision in the Middle East and North Africa said that: ‘The survey results indicate a promising future in the region. Mobile advertising offers significant opportunities for precise targeting across all mobile data channels, along with the ability to provide users with highly personalised services. The key is keeping things lively and relevant, objectives that we at Acision work hard to achieve.’<\/p>\n","protected":false},"excerpt":{"rendered":"

The survey, conducted by Acision, showed that the potential for mobile advertising in the Middle East was very strong. 64% of respondents believed that it will mirror the success of Internet advertising.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1301"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1301"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1301\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}