CBS Mobile <\/strong>has teamed up with Medio Systems<\/strong> to add search capabilities and search-enabled advertising opportunities to its CBS Mobile websites. Under the agreement, Medio Systems will provide CBS Mobile users the ability to search and navigate content on CBS Sports Mobile, CBS Mobile News, and CW Mobile websites. The partnership also expands the wide-ranging menu of advertising options CBS mobile offers clients.<\/p>\n\u201cMedio\u2019s search is truly mobile-centric in concept and design,\u201d said Cyriac Roeding<\/strong>, Executive Vice President, CBS Mobile. \u201cWhen users search their favorite sports team on their cell phone, they want a very different search result than they would online. For instance, on their small screen, they might want a quick snapshot of the latest scores, injuries, news and gossip about the club.\u201d<\/p>\n The announcement marks the official launch of Medio Mobile Search for Publishers, an advertising supported search solution that is built and optimized for the mobile experience. Roeding added, \u201cPartnering with Medio adds another key element of our mobile advertising strategy. Mobile search marketing will be substantial, and we want to help drive its adoption.\u201d <\/p>\n![](\"http:\/\/www.mobiadnews.com\/spacer.gif\"){kind=spacer}
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\n\u201cMedio understands the nuances of a mobile experience, and how it\u2019s drastically different than performing a search on a PC. Not only do users want quick access to answers or content in the fewest number of clicks, they also want relevant content that is optimized for their phone\u2019s screen.\u201d said Brian Lent<\/strong>, Chief Executive Officer for Medio Systems.<\/p>\n