The Mobile Marketing Association (MMA)<\/strong> has announced the winners of the Third Annual Mobile Marketing Awards.<\/strong><\/p>\n\u201cEnergy and interest in mobile marketing is growing, based on the strength of the over 260 global submissions to this year\u2019s MMA Awards program,\u201d said Laura Marriott<\/strong>, president of the MMA. \u201cThese finalists and winners all demonstrate success in their initiatives and will become good resources for others when they choose to enter the mobile marketing industry.\u201d<\/p>\n The 2007 MMA awards winners, finalists and honorable mentions are:<\/p>\n Best Use of Mobile Marketing, Branding<\/em> Best Use of Mobile Marketing, Cross-Media Integration<\/em> Best Use of Mobile Marketing, Direct Response <\/em> Best Use of Mobile Marketing, Product\/Services Launch<\/em> Best Use of Mobile Marketing, Promotion<\/em> Best Use of Mobile Marketing, Relationship-Building <\/em> Innovation<\/em> Innovation for Creativity in Media<\/em> Innovation for Creativity in Technology<\/em> Academic of the Year<\/em> Overall Excellence (Company or Committee)<\/em> Outstanding Individual Achievement in Mobile Marketing<\/em> \u201cI am honored and humbled for having been bestowed such a prestigious award,\u201d said Michael Becker<\/strong>, EVP Business Development for iLoop Mobile. <\/p>\n Full press release HERE<\/a><\/p>\n Read other MobiAD posts about The MMA: The Mobile Marketing Association (MMA) has announced the winners of the Third Annual Mobile Marketing Awards.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1418"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1418"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1418\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1418"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign<\/strong>
\n\u2022 Finalists: AKQA Mobile, Quattro Wireless
\n\u2022 Honorable Mention EMEA: Universal McCann
\n\u2022 Honorable Mention North America: Motricity<\/p>\n
\n\u2022 Winners: adidas, Isobar and Neighborhood America, for the NBA All-Star Week 2007 campaign<\/strong>
\n\u2022 Finalists: Bravo To Go and The Hyperfactory and Saatchi & Saatchi New Zealand
\n\u2022 Honorable Mention EMEA: Aerodeon Turkey<\/p>\n
\n\u2022 Winner: Reliance Communications Ltd., for the Fair & Lovely Scholarships 2007 campaign<\/strong>
\n\u2022 Finalists: Mobile Dreams Factory, MindShare Interaction India and ICICI Prudential Life Insurance and Vibes Media
\n\u2022 Honorable Mention APAC: Affle & Aviva
\n\u2022 Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.<\/p>\n
\n\u2022 Winner: The Hyperfactory and Saatchi & Saatchi LA, for the Toyota FJ vs. Baja 1000 campaign<\/strong>
\n\u2022 Finalists: Microsoft and MindMatics AG
\n\u2022 Honorable Mention EMEA: Mobile Dreams Factory and RATP – The Parisian Tube, Aerodeon (an Isobar company)<\/p>\n
\n\u2022 Winner: Mobiento M\u00e9decins Sans Fronti\u00e8res Sweden, Telenor Sverige AB, for the Working week with Doctors Without Borders campaign <\/strong>
\n\u2022 Finalists: Limbo & Verizon Wireless and The Hyperfactory
\n\u2022 Honorable Mention North America: Discovery Channel, Fathom Online, MobiTV and SoLow, a division of SendMe Mobile, Inc.<\/p>\n
\n\u2022 Winner: R\/GA, for the Nike Zoom Mobile campaign<\/strong>
\n\u2022 Finalists: GOSUB 60, Inc. and The Hyperfactory<\/p>\n
\n\u2022 Winner: iLoop Mobile, Inc., for the iLoop Mobile mFinity\u2122 Platform<\/strong>
\n\u2022 Finalists: Gotuit and Hill Holliday & VeriSign
\n\u2022 Honorable Mention APAC: Affle <\/p>\n
\n\u2022 Winner: AirPlay, for the NBA AirPlay Live campaign<\/strong>
\n\u2022 Finalists: Hearst Digital Media and The Hyperfactory and Ogilvy Hong Kong
\n\u2022 Honorable Mention APAC: The Hyperfactory and Saatchi & Saatchi New Zealand
\n\u2022 Honorable Mention EMEA: Mobile Dreams Factory<\/p>\n
\n\u2022 Winner: RATP, the Parisian Tube, Aerodeon France (an Isobar company), for best use of mobile video My RATP in my pocket<\/strong>
\n\u2022 Finalists: Celltick Technologies, Scottish Power and Incentivated<\/p>\n
\n\u2022 Winners: Heikki Karjaluoto, University of Jyv\u00e4skyl\u00e4, and Matti Lepp\u00e4niemi, University of Oulu<\/strong><\/p>\n
\n\u2022 Winner: MMA Academic Outreach Committee<\/strong><\/p>\n
\n\u2022 Winner: Michael Becker, EVP Business Development, iLoop Mobile, Inc.<\/strong><\/p>\n
\n\u2022 Mobile Marketing Association Publishes Guide for Mobile Coupons<\/a>
\n\u2022 MMA Publishes New EMEA Guidelines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"