M:Metrics <\/strong>has announced the release of a new service for tracking mobile advertising, M:AdTracker<\/strong>. It will continuously monitors clickable display advertising from a broad representative set of mobile Web destinations, and classify the data by industry, company and by product\/service to reveal leading advertisers in and across market segments.<\/p>\nThe service is live now in the US, and will be available in Europe in 2008. <\/p>\n
Recent figures have shown that 15 percent of U.S. mobile subscribers access news and information via the mobile browser. This has led advertisers to turn their attention to banner advertising. However, up to now, there was no way of monitoring the current inventory of mobile ads to help plan advertising campaign strategies. <\/p>\n
“As advertisers are increasingly featuring mobile into their ad buys, they are clamoring for data about who’s advertising what, where and when,” said Will Hodgman<\/strong>, president and CEO, M:Metrics, who previously founded AdRelevance, the global standard for measuring Internet ads. <\/p>\n “The data collected by M:AdTracker reveals some fascinating findings about the state of the mobile advertising marketplace,” observed Hodgman. “For example, more than a dozen Fortune 100 companies are advertising on mobile. The automotive, travel and leisure and financial services industries are also making investments into the mobile medium. It’s not just games and ringtones, it’s everything from iced coffee to auto insurance. Mobile is showing a speed of adoption that we are only now seeing in the Internet.” <\/p>\n Full press release HERE<\/a><\/p>\n Read other MobiAD posts about M:Metrics: M:Metrics has announced the release of a new service for tracking mobile advertising, M:AdTracker. It will continuously monitors clickable display advertising from a broad representative set of mobile Web destinations, and classify the data by industry, company and by product\/service to reveal leading advertisers in and across market segments.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1427"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1427"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1427\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1427"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022 Mobile Advertising Audience Study from M:Metrics and AdMob<\/a>
\n\u2022 M:Metrics Report on SMS Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"