SnapTell<\/strong> has announced the release of its Snap.Send.Get solution that converts every camera phone into an opt-in marketing device. The Snap.Send.Get solution enables consumers to obtain information with the snap of a photo, while marketers get to create a personalized and targeted brand conversation with their customers. <\/p>\nThe solution works with all camera phones, and no additional software is required.<\/p>\n
\u201cBrands are using the mobile channel more than ever now to reach their desired audience. We saw a clear opportunity to apply our innovative image-recognition technology in the mobile environment to offer marketers something that wasn\u2019t available before,\u201d said Gautam Bhargava<\/strong>, Co-founder and CEO of SnapTell. \u201cWe make it easy for brands to reach out to consumers on the go. The SnapTell Snap.Send.Get solution simply uses existing packaging or collateral materials to create a personalized marketing experience that is fun and easy-to-use for the consumer.\u201d <\/p>\n \u201cOur goal is to unleash the power of mobile marketing using the camera phone,\u201d added Bhargava. \u201cWe believe that the mass adoption of camera phones makes the camera phone the ultimate marketing device, allowing brands to have a direct connection to their consumers.\u201d <\/p>\n