Following on from an announcement of live services in the Czech Republic<\/a>, Amobee Media Systems <\/strong>has announced that Vodafone <\/strong>has made a minority investment in the company. Vodafone joins Sequoia Capital, Accel Partners and Globespan <\/strong>in funding Amobee through its next stage of development. <\/p>\n\u201cMobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. We see a tremendous opportunity for brands to target segments that traditional media reach less efficiently and help them run truly integrated communication campaigns,\u201d says Frank Boulben<\/strong>, Vodafone\u2019s Director of Strategic marketing & Communication Planning. \u201cWe\u2019re working with Amobee in three markets to develop mobile advertising approaches that will deliver revenue for Vodafone whilst ensuring our customers enjoy a richer mobile experience. \u201c<\/p>\n “Today, Amobee reaches a new stage in its development. This investment and the recently announced commercial launches demonstrates that Amobee has the best operator centric ad-serve in the market,\u201d said Zohar Levkovitz<\/strong>, CEO and Co-Founder of Amobee Media Systems \u201cWith Vodafone\u2019s investment and blessing, we are poised to become the world’s premier provider of mobile ad-serving solutions.\u201d <\/p>\n