{"id":1490,"date":"2007-12-11T15:55:46","date_gmt":"2007-12-11T15:55:46","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=1490"},"modified":"2007-12-12T15:59:18","modified_gmt":"2007-12-12T15:59:18","slug":"mmetrics-update-on-sms-advertising","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=1490","title":{"rendered":"Update on SMS Advertising"},"content":{"rendered":"

$\"m:metrics\"$ M:Metrics<\/strong> has released an updated report on the the use of SMS advertising in US and Europe. This report, which covers a 3-month period ending 30 September, 2007, details the use of SMS for advertising in the US, France, Italy, Spain, Germany<\/strong>, and the UK<\/strong>.<\/p>\n

Some of the highlights include:
\n\u2022 In France and Spain, approximately 60% of subscribers received an SMS advertisement during a month, compared with 40% in UK and only 18% in the US.<\/p>\n

\u2022 The content of the advertisement varied widely by country. In France, 40% of the messages were contests, 20% were coupons, and 40% were information about products and services.<\/p>\n

\u2022 In the US, over 10% of the people who received an SMS ad responded, where in Spain the number was just under 7%. However, over 12% of Spanish subscribers sent an SMS in response to a non-mobile ad, whereas in the US the figure was 4%.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"
M:Metrics has released an updated report on the the use of SMS advertising in US and Europe. This report, which covers a 3-month period ending 30 September, 2007, details the use of SMS for advertising in the US, France, Italy, Spain, Germany, and the UK.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,18],"tags":[42],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1490"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1490"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1490\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1490"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}