The Nielsen Company<\/strong> has released findings of a new study into the use of mobile media by US \u201ctweens\u201d (8-12 year olds). The study entitled “Kids on the Go: Mobile Usage by US Teens and Tweens<\/em>\u201d, shows that 5 % of tweens use the mobile internet on their mobile phones every month. SMS and ringtones remain the most used non-voice functions while others such as downloaded wallpapers, music, games and Internet access are also popular. <\/p>\nStatistics on tween phone usage<\/strong> Where tweens use mobile internet<\/strong> Tween consumption of mobile media at home<\/strong> Teens vs. Tweens<\/strong> Jeff Herrmann<\/strong>, VP of Mobile Media for Nielsen Mobile, says that, \u201cin addition to the differences between adult and youth media consumers, there\u2019s an important gap between the media behaviors of teens and tweens.\u201d He adds that, the study includes \u201cinsights from more than 5,500 teens and tweens and dissects how these demographic segments are engaging with mobile and traditional media.\u201d<\/p>\n \u201cTweens use their mobile phones, and media, in general, in very unique and important ways,\u201d Hermann says. \u201cMarketers and media executives need to understand these “digital natives” as they mature and reshape the way we think about new and traditional media.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The Nielsen Company has released findings of a new study into the use of mobile media by US \u201ctweens\u201d (8-12 year olds). The study entitled “Kids on the Go: Mobile Usage by US Teens and Tweens\u201d, shows that 5 % of tweens use the mobile internet on their mobile phones every month. SMS and ringtones […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1572"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1572"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1572\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2022\t35% of tweens own a mobile phone
\n\u2022\t20% of tweens have used text messaging
\n\u2022\t21% of tweens have used ring & answer tones<\/p>\n
\n\u2022\t41% of tween mobile Internet users do so while traveling
\n\u2022 26% of tween mobile internet users do so at a friend’s house
\n\u2022 17% of tween mobile internet users do so at social events<\/p>\n
\n\u2022\t58% of tweens who watch TV on their phone do so at home
\n\u2022\t64% of tweens who play music on their phone do so at home
\n\u2022\t56% of tweens who access the Internet on their phone do so at home<\/p>\n
\n\u2022 48% of tweens spend less than one hour per day online, and the majority use online for gaming.
\n\u2022 81% of teens spend more than one hour per day online, and the main usage is for email.<\/p>\n