{"id":1660,"date":"2008-01-17T17:26:31","date_gmt":"2008-01-17T17:26:31","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=1660"},"modified":"2008-02-21T21:02:39","modified_gmt":"2008-02-21T21:02:39","slug":"update-on-sms-advertising","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=1660","title":{"rendered":"Update on SMS Advertising"},"content":{"rendered":"

\"M:Metrics\"M:Metrics<\/strong> has released an updated report on the the use of SMS advertising in US and Europe. This report, which covers a 3-month period ending 30 November, 2007, details the use of SMS for advertising in the US, France, Italy, Spain, Germany, and the UK.<\/p>\n

Some of the highlights include:
\n\u2022 Spain, France, and Italy remain the countries with the highest percentage of subscribers receiving SMS ads, and the percentage is growing: Spain is 71% up from 66% in the M:Metrics October report; France is 64% up from 59%, and Italy is 58% up from 45%.<\/p>\n

\u2022 In the US and Italy, about 12.5 % of the people who received an SMS ad responded. This figure is just under 10% in the UK, and ranges down to 5.5% to 6.5% for France, Germany, and Spain.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

M:Metrics has released an updated report on the the use of SMS advertising in US and Europe. This report, which covers a 3-month period ending 30 November, 2007, details the use of SMS for advertising in the US, France, Italy, Spain, Germany, and the UK.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,18],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1660"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1660"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1660\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1660"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}