{"id":1856,"date":"2008-02-20T17:41:47","date_gmt":"2008-02-20T17:41:47","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=1856"},"modified":"2008-03-17T15:17:40","modified_gmt":"2008-03-17T15:17:40","slug":"hearst-magazines-goes-mobile-with-nokia","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=1856","title":{"rendered":"Hearst Magazines Goes Mobile With Nokia"},"content":{"rendered":"
With nine mobile sites and nine text clubs, Hearst Magazines Digital Media is the largest U.S. magazine publisher in mobile content. Collectively, the company’s sites pull in more than 4 million mobile site page views per month and distribute content off-deck and across all Tier One mobile carriers.<\/p>\n The company’s mobile brands include M.cosmopolitan.com, M.cosmogirl.com, M.esquire.com, M.goodhousekeeping.com, M.housebeautiful.com, M.seventeen.com, M.redbookmag.com, M.marieclaire.com<\/strong> and M.bazaar.com<\/strong>.<\/p>\n The collaboration will enable Hearst’s advertisers to place ads on high-quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, thus reaching over 100 million mobile subscribers.<\/p>\n “We are very excited to be working with Nokia to expand the mobile solutions for our loyal advertisers,” said Chuck Cordray, vice president\/general manager, Hearst Magazines Digital Media. “This deal will mark one of the first times a content publisher is able to serve ads across a global mobile media network. The entire system is seamless to the consumer. No downloads are required; it is both device- and carrier-agnostic and ensures a non-intrusive mobile Web experience.”<\/p>\n
Hearst Magazines Digital Media<\/strong>, a unit of Hearst Magazines that oversees the company’s online and mobile properties, today announced a new initiative whereby Hearst will be joining the Nokia Media Network<\/strong>. <\/p>\n