M:Metrics<\/strong> has released the first results from their study of the Chinese mobile media market, and has found that mobile entertainment is very popular among the Chinese, with over 1\/3 listening to music and 10% playing downloaded games.<\/p>\n

China is the world’s largest mobile market, with over 200 million subscribers currently, and still growing very rapidly. <\/p>\n

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• As would be expected, consumption of certain content types was quite low, for example mobile video was seen by less than 1% of the subscribers each month, compared with 4.2% of subscribers in US, 5% in France, and over 7.5% in Spain. But this is to be expected given the relative lower income level for much of the Chinese market and the resulting dominance of lower end handsets.<\/li>\n
• Consumption of mobile media was closely linked with the handset model the subscriber has. For example, Sony Ericsson users were 1.7 times as likely to send a photo message, and twice as likely to use the mobile internet.<\/li>\n
• The 18 to 34 year old market segment is the most active in consuming mobile content, as it is in most for the European countries.<\/li>\n<\/ul>\n
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  M:Metrics has released the first results from their study of the Chinese mobile media market, and has found that mobile entertainment is very popular among the Chinese, with over 1\/3 listening to music and 10% playing downloaded games.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,18],"tags":[69,42],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1922"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1922"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1922\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}