IBM\u2019s Institute for Business Value Study released a report analyzing the effects of \u201cnew media\u201d on the existing media industry. IBM offers 10 general recommendations, starting with \u201cPut consumers at the center of your business and your boardroom\u201d, continuing through \u201cLeverage Virtual Worlds\u201d (eg Second Life), and ending with \u201cCreate a flexible business design\u201d. <\/p>\n

Of special interest is the recommendation \u201cInvest in interactive, measurable advertising services and platforms\u201d. IBM\u2019s view is that today advertising systems are a piece meal approach, without sufficient overall coordination, management or measurement. Moving to more streamlined processes, and integrating with an Customer Relationship system give the media companies a chance to \u201csubstantially improve their brand impact.<\/p>\n

Download the full study HERE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

IBM\u2019s Institute for Business Value Study released a report analyzing the effects of \u201cnew media\u201d on the existing media industry. IBM offers 10 general recommendations, starting with \u201cPut consumers at the center of your business and your boardroom\u201d, continuing through \u201cLeverage Virtual Worlds\u201d (eg Second Life), and ending with \u201cCreate a flexible business design\u201d.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[42],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/194"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=194"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/194\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}