The Didmo mobile content platform currently allows consumers to download a game and play a full version for 24 hours. In exchange they view a four second ad before and after they play the game. After the initial 24 hour period they are offered the chance to buy the game. Click-through rates are reported to be in the range of 5-10%.<\/p>\n The 20th Century Fox promotion will use a “click to contest” that will give consumers the option of entering their e-mail address to win movie tickets.<\/p>\n DIDMO co-founder and Chief Technology Officer, Rikard Bj\u00f6rklind<\/strong>, further explained, “Our platform enables us to deliver full-screen, high-quality advertising to users with a built-in campaign management system for advertisers, including real-time statistics on impressions, click-throughs, demographic data and more.”<\/p>\n In addition to this, DIDMO has announced that Jamba<\/strong> have signed up to advertise on their platform to advertise their new Swedish website. <\/p>\n \u201cA growing number of reputable companies are realizing the value of interactive mobile advertising in reaching their target markets,\u201d said Mikael Behrenfors<\/strong>, Director of Sales and Marketing, DIDMO. <\/p>\n See the full release on DIDMO’s expansion here<\/a> and the release on the new advertising deals here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Scandinavian mobile games company DIDMO has announced that 20th Century Fox will be promoting their new film \u201cDr. Seuss\u2019 Horton Hears a Who!\u201d on their platform. Didmo will also be expanding its mobile content platform into the US, UK, German and Spanish markets.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,3],"tags":[34],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2070"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2070"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2070\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2070"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Scandinavian mobile games company DIDMO<\/strong> has announced that 20th Century Fox <\/strong> will be promoting their new film \u201cDr. Seuss\u2019 Horton Hears a Who!\u201d on their platform. Didmo will also be expanding its mobile content platform into the US, UK, German <\/strong>and Spanish<\/strong> markets. <\/p>\n