{"id":216,"date":"2007-03-13T22:55:37","date_gmt":"2007-03-13T22:55:37","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=216"},"modified":"2007-07-06T15:35:58","modified_gmt":"2007-07-06T15:35:58","slug":"3-uk-announces-ad-funded-content-for-their-planet-3-portal","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=216","title":{"rendered":"3 UK announces ad-funded content for their Planet 3 portal"},"content":{"rendered":"

3_uk_logoMobile operator 3 in the UK announced they would be launching a range of ad-funded content on their Planet 3 portal. The content will include news, comedy, celebrity gossip, animations, and film. Before viewing free content, subscribers will need to enter their age and gender, thus allowing advertisers to deliver a more targeted message. The free content will sit alongside existing premium content in the portal.<\/p>\n

For this offer, 3 has partnered with Rhythm New Media. Rhythm will use their platform to serve the ads, and will offer demographic based targeting as well as frequency regulation.<\/p>\n

Rhythm will also be responsible for selling the advertisement inventory, with Microsoft and Unilever being announced as two of the first brand advertisers who will participate.<\/p>\n

Full press release HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile operator 3 in the UK announced they would be launching a range of ad-funded content on their Planet 3 portal. The content will include news, comedy, celebrity gossip, animations, and film.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/216"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/216\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}