DoubleClick<\/strong> has announced that its mobile advertising delivery system, DoubleClick Mobile, is to integrate with other mobile ad networks including AdMob<\/strong>, Google\u2019s AdSense for Mobile <\/strong>, Millennial Media\u2019s<\/strong> premium MBrand <\/strong>and Decktrade Networks<\/strong>. The aim of this upgrade will be enable publishers to easily fill more of their available inventory. <\/p>\n\u201cThis integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory,\u201d said Ari Paparo<\/strong>, group product manager for DoubleClick products. \u201cWe believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers.\u201d<\/p>\n Publishers using DoubleClick will still have the option of selling directly as they have had up to now but they will also be able to sell mobile display inventory indirectly through the other mobile ad networks. <\/p>\n \u201cAdMob is always eager to extend our engineering investments in mobile advertising relevance and optimization to new platforms,\u201d said Omar Hamoui<\/strong>, AdMob\u2019s founder and CEO. \u201cWe are excited that DoubleClick\u2019s clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob\u2019s ad liquidity and mobile specific ad serving technologies.\u201d<\/p>\n