Airvoice Infocomm <\/strong>, a company in India, has launched a new service called HapAd<\/strong> that allows mobile phone users to receive direct rewards for listening to adverts. Just before making a call the user has the choice as to whether or not he wishes to listen to a twenty second audio ad and be paid for it. <\/p>\n

The service, which is due to be tested this summer, is subscription based and allows the customer to choose the type and the duration of the ads that he wishes to hear.<\/p>\n

“Mobile phone major Bharti Airtel Limited <\/strong>will be testing HapAd, a patented software, in its network in Tamil Nadu sometime this June-July. Based on the response, deployment in other telecom circles will be decided,” R. Ayyappan<\/strong>, CEO of Airvoice, said. “It is for the service provider to decide on the way the subscriber is to be rewarded. It could be an automatic increase in talk time or cash back or a discount in the final bill,”<\/p>\n

Revenue will be shared between the three parties involved (Airvoice, the telephone company and the subscriber). <\/p>\n

“We are now targeting the global system for mobile communication (GSM) players as they have a lion’s share of the market. In the case of the code division multiple access (CDMA) network, the software has to be tweaked a little,” Ayyappan added.<\/p>\n","protected":false},"excerpt":{"rendered":"

Airvoice Infocomm , a company in India, has launched a new service called HapAd that allows mobile phone users to receive direct rewards for listening to adverts. Just before making a call the user has the choice as to whether or not he wishes to listen to a twenty second audio ad and be paid […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,3,24],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2262"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2262"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2262\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}