{"id":2631,"date":"2008-08-04T14:44:52","date_gmt":"2008-08-04T14:44:52","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=2631"},"modified":"2008-08-04T14:48:18","modified_gmt":"2008-08-04T14:48:18","slug":"mobile-commerce-opportunities-and-challenges","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=2631","title":{"rendered":"Mobile Commerce: Opportunities and Challenges"},"content":{"rendered":"

mobile_commerce.gifMobile Commerce is a logical next step from mobile advertising and marketing, and may well fund an explosive growth in mobile activity. The GS 1 group has authored a very interesting paper which takes a wide view of mobile commerce, looking at the applications, the technologies, and some of the key players in the business.<\/p>\n

The GS1 System is the most widely used supply chain standards system in the world. For 30 years GS1 System has enabled products to be identified in the FMCG\/Retail supply chain with enormous benefits for businesses and consumers. <\/p>\n

This paper examines the various stages of a Business-to-Consumer purchase cycle, and looks how mobile can be used in each.<\/p>\n

gc1_chart.gif<\/p>\n

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\nTo get the download link for this whitepaper (60 pages), please enter
your email address here:

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\nand company name here:

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile Commerce is a logical next step from mobile advertising and marketing, and may well fund an explosive growth in mobile activity. The GS 1 group has authored a very interesting paper which takes a wide view of mobile commerce, looking at the applications, the technologies, and some of the key players in the business.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,18,24],"tags":[42,99],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2631"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2631"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2631\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2631"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}