Mobile Marketing Comes to US Politics<\/a> <\/p>\n
Although exact numbers were not released by the Obama campaign, Nielsen Mobile estimated that 2.9 million people received the text message. Nielsen Mobile monitors shortcode marketing through an opt-in panel that reports on the billing activity for more than 40,000 subscriber lines in the US. <\/p>\n
In another example of how Obama has made good use of mobile, the campaign was able to alert its supporters to the August 7th AFL-CIO Presidential Forum and broadcast on MSNBC. During and following the event they also used mobile to solicit feedback and get questions from supporters about the Senator\u2019s position on issues that were debated.
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\nAccording to Nic Covey<\/strong>, Director of Insights at Nielsen Mobile, “The value of the message goes far beyond the 26 words and 2.9 million recipients. Here, Obama branded himself as cutting edge, inflated the already enormous press attention paid to his VP pick and further established a list of supporters\u2019 most coveted form of contact: their cell phone numbers.”<\/p>\n
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Senator Barak Obama‘s presidential campaign made mobile history over the weekend by sending out 2.9 million SMS messages announcing Senator Joe Biden as the Vice Presidential candidate. It is the first presidential campaign to make a major announcement via SMS, and it is also perhaps the largest mobile marketing campaign ever in the US.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,3,24],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2705"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2705"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2705\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2705"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Senator Barak Obama<\/strong>‘s presidential campaign made mobile history over the weekend by sending out 2.9 million SMS messages announcing Senator Joe Biden<\/strong> as the Vice Presidential candidate. It is the first presidential campaign to make a major announcement via SMS, and it is also perhaps the largest mobile marketing campaign ever in the US.<\/p>\n