{"id":2714,"date":"2008-09-02T18:42:47","date_gmt":"2008-09-02T18:42:47","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=2714"},"modified":"2008-09-02T20:30:23","modified_gmt":"2008-09-02T20:30:23","slug":"bluetooth-marketing-guidelines-from-mma","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=2714","title":{"rendered":"Bluetooth Marketing Guidelines From MMA"},"content":{"rendered":"

bluetooth_logo.gifThe Mobile Marketing Association (MMA)<\/strong> has announced they are seeking public feedback on their Guidelines for Bluetooth Marketing<\/strong>. The guidelines are a set of recommendations and best practices intended for companies that want to use Bluetooth based marketing techniques within their mobile marketing programmes.<\/p>\n

Currently the guidelines refer to Bluetooth-based marketing, with future versions planned to cover other technologies such as Wi-Fi, Near-Field Communications (NFC) and location-based services.<\/p>\n

Check out these bluetooth campaign examples from major brands in the MobiAD News Campaign Watch:<\/p>\n

\n\u2022  Coke<\/a>
\n\u2022  Nike<\/a>
\n\u2022  Renault<\/a><\/div>\n


<\/p>\n

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\nTo get the download link for the Bluetooth Marketing Guidelines<\/strong>, please enter your email address here:

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\nand company name here:

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\n<\/form>\n


<\/p>\n

To enter your comments, you can use the MMA public forum<\/a>. Comments will be open until 5pm GMT, September 26, 2008, with the release of the updated guidelines planned for late October 2008<\/p>\n

Read the MMA press release here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Mobile Marketing Association (MMA) has announced they are seeking public feedback on their Guidelines for Bluetooth Marketing. The guidelines are a set of recommendations and best practices intended for companies that want to use Bluetooth based marketing techniques within their mobile marketing programmes.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,3,24],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2714"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2714"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2714\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}