\nHachette Filipacchi Media U.S. (HFM)<\/strong> announced that it has partnered with mobile ad network company Quattro<\/strong> to handle ad sales in the US market.<\/p>\n

The deal will see Quattro becoming the sole external seller of HFM inventory in the US, alongside the HFM internal sales team. Quattro has already developed the re-designed mobile destinations of six of HFM U.S.\u2019s brands including Car and Driver, ELLE, ELLEgirl, ELLEgirl Latina, Premiere<\/strong> and Woman\u2019s Day<\/strong>.<\/p>\n

HFM’s enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The brands fall into six main sectors: Fashion (ELLE, ELLEgirl<\/strong>); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media<\/strong>); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome<\/strong>); Women & Health (Woman\u2019s Day<\/strong> and Woman\u2019s Day Special Interest Group<\/strong>) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere<\/strong> and Sound & Vision<\/strong>).<\/p>\n

Read the full press release<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hachette Filipacchi Media U.S. (HFM) announced that it has partnered with mobile ad network company Quattro to handle ad sales in the US market.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3,24],"tags":[101,75],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2853"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2853"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2853\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2853"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}