\n

In order to source the content for the site, Coke has set up several key partnerships with well known brands, including:<\/p>\n

\n
• Celebrity gossip from Heat<\/strong>,<\/li>\n
• Fashion from Get Lippy<\/strong>,<\/li>\n
• Music with Gabriella Cilmi<\/strong>,<\/li>\n
• Film with Fox<\/strong> and Parmount<\/strong>, and<\/li>\n
• Green content from Green Thing<\/strong>.<\/li>\n<\/ul>\n
  Some Gossip from the Silver Room<\/center>
  \n
  <\/p>\n

  \n

  One interesting feature of the new mobi site is the Music Mobcast<\/strong>, which uses a voice call to deliver content. The mobcast is 2 minutes worth of music news and information on 3 new bands each week which is voiced by Gabriella Cilmi<\/strong>. A user simply enters their phone number into the site and they receive a phone call. When they answer the phone, they hear Gabriella’s voice on the line.<\/p>\n

  The Music Mobcast<\/center>
  \n
  <\/p>\n

  \n

  There is also an easy link through to the CokeZone site which lets consumes win prizes by collecting the points codes on Coke products.<\/p>\n

  The CokeZone<\/center>
  \n
  <\/p>\n

  \n

  The mobile site, which went live September 22, is part of a comprehensive marketing program to drive awareness among 16 to 24 year old females. The site is supported by a mobile and web media campaign, plus the site will be promoted by the ad-funded MVNO Blyk and the iconic \u2018Coca-Cola\u2019 digital site at Piccadilly Circus.<\/p>\n

  Cathryn Sleight<\/strong>, Marketing Director for Coca-Cola Great Britain said, \u201cwe have been looking at new ways to create a fresh dialogue with the next \u000bgeneration of Diet Coke drinkers. We feel the Diet Coke Silver Room is the \u000bperfect platform to offer these younger, tech savvy consumers both a great \u000bbrand experience and some genuine added value and rewards, designed \u000bspecially for them.”<\/p>\n

  Sleight continued: “Mobile technology is the perfect way to communicate \u000bwith today\u2019s busy young women, as it puts these consumers in charge by offering accessibility wherever and whenever they want to engage with the brand.\u201d<\/p>\n

  “Our objective was to give consumers the most positive 10 minutes of their day, as a combination of premier content, insight into what’s hot and very cool mobile applications. In addition, we had to create a platform that tied into the positivity of Diet Coke and product consumption, so the Silver Room was born,” commented Marvellous CEO Jon Carney<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Coca Cola of Great Britain has launched a new mobile website designed to appeal to a new generation of Diet Coke drinkers. The site brings together the best in celebrity gossip, fashion, music, film, games, and green issues, and is targeted at today’s tech savvy female audience. There are many resources like bridge can provide […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,21,16,24,23],"tags":[87,35,68,92],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2855"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2855"}],"version-history":[{"count":1,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2855\/revisions"}],"predecessor-version":[{"id":8723,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2855\/revisions\/8723"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2855"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}