\n4 & 5 November, 2008<\/strong>
\nLondon, UK<\/strong>
<\/p>\n

The Telco 2.0\u2122 Executive Brainstorm series is part of the Telco 2.0\u2122 Initiative, and will be focused on Reducing Friction in the Digital Economy: How Industry and Government could exploit latent telco capabilities.<\/em><\/p>\n

Exploiting Mobile Customer Data<\/strong><\/p>\n

The Telco 2.0 \u2018Executive Brainstorm\u2019<\/a> event series has quickly become the leading gathering for strategy execs in the digital economy. The next event on 4-5 November in London is drilling down on the \u2018two-sided business model\u2019<\/strong> concept in which mobile advertising plays an important part.<\/p>\n

Following their groundbreaking market study \u201cTelcos Role in the Advertising Value Chain<\/strong> \u201d and recent work with the GSMA on its metrics programme, the event will be focusing on:<\/http:><\/p>\n

\u2022 the practicalities of exploiting the rich customer data that resides within telco networks, and
\n\u2022 how to make that available to help marketers engage more closely with consumers.<\/p>\n

The stimulus speakers<\/a> include: Director of Internet Services, Vodafone Group; CTO, Amazon.com; CTO, T-Mobile International; CEO, Phorm; CEO, Habbo Hotel; EVP, M:Metrics; CMO, GSMA; CEO, BT Wholesale.<\/p>\n

Participants include senior representatives from corporate strategy departments of: Telenor, Orange Group, T-Mobile, Telefonica, O2, as well as senior technical execs, eg: SVP\/CTO, TeliaSonera; VP Technology Strategy, T-Mobile International; CTO, Telstra; CTO, Carphone Warehouse; CIO, Colt; VP Technical Strategy, 3UK. <\/strong><\/p>\n

MobiAdNews has a number of discounted places for the event.<\/strong> If you are interested please contact the organizers asap (places are going fast): contact@telco2.net .<\/p>\n

For more information, visit the Telco 2.0 \u2018Executive Brainstorm\u2019 conference website.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

4 & 5 November, 2008 London, UK The Telco 2.0\u2122 Executive Brainstorm series is part of the Telco 2.0\u2122 Initiative, and will be focused on Reducing Friction in the Digital Economy: How Industry and Government could exploit latent telco capabilities.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2867"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2867"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2867\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2867"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}