Rhythm NewMedia<\/strong>, a pioneer in mobile video advertising, announced a new iPhone<\/strong> video ad unit, which for the first time provides in-video interactivity. The iPhone\u2019s unique touch characteristics allowed Rhythm to overlay TV style ads with touchable buttons that activate a call, SMS, a website, a map of local dealers, or another video. Lincoln<\/strong> and Pepsi<\/strong> have signed up as the first advertisers for this new ad unit.<\/p>\n

The first iPhone application to run these new ads is vSNAX<\/strong> Videos which are free high quality videos from more than 25 premium media partners. Short pre and post rolls – 5 to 30 seconds – are inserted dynamically, with individual frequency control. Lincoln and Pepsi are the first advertisers to use this revolutionary new ad unit and their ads are currently running on vSNAX. <\/p>\n

Pepsi used interactive video on an ad for their AMP energy drink. This picture a frame from the Pepsi ad and you can see the “i” button that consumers can touch to get additional information.<\/p>\n

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Lincoln used this new feature in a campaign for their all new Lincoln MKS luxury sedan. Lincoln aimed to reach affluent and tech focused consumers, similar to the iPhone demographic, because the Lincoln MKS has a host of advanced tech features. The Lincoln mobile video provides one-click access to their iPhone optimized website where interested consumers can get more information on the car.<\/p>\n

This is a picture which shows what the Lincoln ad looks like on the iPhone.
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Here is a video (please excuse the low quality) that shows the Lincoln ad running on an iPhone. It shows a person selecting the G4TV channel, and then you see a 15 second pre-roll ad. The “i<\/strong>” information button and the “visit website” button are also visible. <\/p>\n