{"id":2983,"date":"2008-11-11T16:25:05","date_gmt":"2008-11-11T16:25:05","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=2983"},"modified":"2008-11-17T16:15:18","modified_gmt":"2008-11-17T16:15:18","slug":"limbo-study-consumers-increasingly-aware-of-mobile-ads","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=2983","title":{"rendered":"Limbo Study: Consumers Increasingly Aware Of Mobile Ads"},"content":{"rendered":"

$\"Limbo\"$ Mobile entertainment community Limbo<\/strong> has released their Mobile Advertising Report<\/strong> for Q3 2008. This study shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. Download the study.<\/p>\n

The Mobile Advertising Report is produced by Limbo and GFK\/NOP research. The Q3 2008 (US) report is based on a survey of 1,000+ representative adults in the US. <\/p>\n

Usage of mobile data services has also grown quite rapidly since the end of 2007, with SMS usage increasing by 16%. Use of MMS increasing by 15% and finally has reached a level of over 100million users in the US.<\/p>\n

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The age profile of those who are seeing mobile advertising is also very interesting. The mean age has been increasing, and is now at 38 years old, with 52% of those that recalled seeing mobile ads are aged 35-64.<\/p>\n

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\nTo get the download link for this report, please enter
your email address here:

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\nand company name here:

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\n<\/form>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"
Mobile entertainment community Limbo has released their Mobile Advertising Report for Q3 2008. This study shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. Download the study.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,18,24,23],"tags":[42,78,45],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2983"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2983"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2983\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2983"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}