MINI USA<\/strong> has implemented a mobile component to their “Hammer & Coop” campaign. The campaign is about 2 crime fighting characters, Hammer and Coop, with Coop being a MINI Cooper S of course. MINI USA engaged Ad Infuse<\/strong> to bring the campaign to market. The campaign is a series of short webisodes that are available via the Hammer & Coop website, as well as on a branded mobile content channel on Sprint, and other podcast and WAP sites in the Ad Infuse network.<\/p>\nAd Infuse will also dynamically insert 15 second mid-roll and 5 second bumpers video ads for “Hammer & Coop” on Mondo Media’s popular Mondo Mini Shows podcast.<\/p>\n
Here’s what the channel menu listing for Hammer & Coop looks like on FASTLANE, the lifestyle channel on Sprint.<\/p>\n
\n
\n
\nThis is the Mondo Mini Show WAP page, where you can see the Hammer & Coop banner, with the various Mondo Mini videos below.<\/p>\n
\n
\n
\n<\/p>\n
\n
<\/p>\n
And here are some sample videos. In each case you’ll see a Hammer & Coop pre-roll, followed by the video episode. (Warning – some content contains cartoon violence and strong political statements)
\n
<\/p>\n
[kml_flashembed movie=\"http:\/\/www.youtube.com\/v\/ih2JipnjesA\" width=\"140\" height=\"115\" wmode=\"transparent\" \/]<\/code><\/center><\/p>\n<\/p>\n
God & Devil Show: Keith Richards<\/strong>
[kml_flashembed movie=\"http:\/\/www.youtube.com\/v\/WbidqA00ix8\" width=\"140\" height=\"115\" wmode=\"transparent\" \/]<\/code><\/center><\/p>\n<\/p>\n
Heavy Metal Guy: Dr. Torture<\/strong>
[kml_flashembed movie=\"http:\/\/www.youtube.com\/v\/TvRoDLK-IoE\" width=\"140\" height=\"115\" wmode=\"transparent\" \/]<\/code><\/center><\/p>\n 