AdMob<\/strong> has introduced a new functionality which lets advertisers of iPhone apps track the conversion rate of ads. Indications are that conversion rates for free apps are 10x that of apps that must be purchased.\n
\niPhone Download Tracking<\/strong> enables advertisers to track clicks on ads all the way through to eventual download of an application, letting them understand which ads worked best, where, when, etc. This information can be used to write better ads, calculate their return on ad spend, tune their App Info pages, and develop better pricing strategies.<\/p>\n
\u201cAdvertisers have been clamoring to get more detailed information from the iPhone App Store and want to use it to maximize the value of their mobile ad campaigns,\u201d said Jason Spero<\/strong>, Vice President and General Manager of North America for AdMob. \u201cAdMob\u2019s new iPhone Download Tracking gives advertisers the information they need to accurately assess marketing effectiveness, including the return from advertising spend.\u201d <\/p>\n Testing began on iPhone Download Tracking in December with a limited number of applications. Preliminary data already shows some interesting trends. <\/p>\n \u201cWe\u2019ve had great success with our Urbanspoon application on the iPhone, but it has been challenging to precisely track the success of our mobile marketing efforts,\u201d said Ethan Lowry<\/strong>, Co-Founder of Urbanspoon<\/strong>. \u201cAdMob\u2019s new conversion tracking allows us to truly analyze our marketing spend and increase the return on our investment for every mobile ad campaign.\u201d <\/p>\n\n