AdMob<\/strong> has released their December Mobile Metrics<\/strong> report, and the data shows that smartphones continue to grow in the market, representing 33% of AdMob’s ad requests, up from 22% in May. <\/p>\n

\n

The market share of the key players is rapidly evolving as well, with new entrants gaining rapidly.
<\/p>\n

Some of the more interesting points from the study include:<\/p>\n

\n
• Symbian<\/strong> is still the #1 smartphone OS worldwide with 41% share. iPhone<\/strong> is second with 32%. However Symbian retains more than 90% share in Africa and Asia, while the iPhone is strong in Europe and Latin America.<\/li>\n
• The RIM OS<\/strong> and Windows Mobile<\/strong> lag Symbian and the iPhone OS with 10% and 9% share, respectively. A majority of RIM and Windows Mobile requests come from North America.<\/li>\n
• The Palm OS<\/strong> has 4% worldwide share with more than 95% of its requests generated in North America.<\/li>\n
• Only 2 full months after launch, Android<\/strong> has captured 2% OS share and is slightly ahead of Symbian in the US.<\/li>\n<\/ul>\n

  
  <\/p>\n

  The report also includes more detailed data about the US, UK, Indonesia, India, Philippines,<\/strong> and South Africa<\/strong> markets.<\/p>\n

  \n
  \n
  \n
  \n
  \n
  
  \nTo get the download link for this study, please enter
  your email address here:
  
  \n
  
  \nand company name here:
  
  \n
  
  
  \n
  \n<\/form>\n

  
  <\/p>\n","protected":false},"excerpt":{"rendered":"

  AdMob has released their December Mobile Metrics report, and the data shows that smartphones continue to grow in the market, representing 33% of AdMob’s ad requests, up from 22% in May. The market share of the key players is rapidly evolving as well, with new entrants gaining rapidly.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,18,24,23],"tags":[42,117],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3213"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3213"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3213\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3213"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}