Two of the major players in the growing mobile advertising industry have announced a long term strategic partnership. AdMob<\/strong> and MADS<\/strong> will work together to connect the AdMob marketplace with MADS publisher clients. <\/p>\n

As “reach” and “ease of running a campaign” are such key goals for advertisers and agencies, this may herald the beginning of a consolidation in the mobile ad market.<\/p>\n

AdMob is the world’s largest mobile ad marketplace, serving billions of ads each month on the mobile web and into mobile applications across the world.<\/p>\n

MADS is a rapidly growing mobile advertising company whose Ad\u2029 Server \u2029platform\u2029 allows\u2029 publishers \u2029and operators\u2029 to\u2029 directly\u2029 source \u2029their\u2029 inventory\u2029 from\u2029 media \u2029agencies \u2029and\u2029 ad\u2029 sales \u2029partners. This allows them to\u2029 optimize \u2029campaigns\u2029 across\u2029 a \u2029variety\u2029 of\u2029 mobile\u2029 channels. <\/p>\n

\u2029The \u2029partnership\u2029 with\u2029 AdMob\u2029 now \u2029allows\u2029 MADS \u2029clients\u2029 the\u2029 ability\u2029 to \u2029integrate\u2029 ads\u2029 directly\u2029 from\u2029 the\u2029 AdMob\u2029 marketplace.<\/p>\n

Ashu \u2029Mathura<\/strong>, \u2029CEO\u2029 and founder \u2029of\u2029 MADS said, \u201cThe\u2029 MADS \u2029network \u2029of \u2029operators\u2029 and \u2029premium \u2029publishers\u2029 currently\u2029 generates \u2029over\u2029 300 M\u2029 ad\u2029 requests\u2029 per\u2029 month\u2029 in\u2029 Europe\u2029 alone.\u2029 This\u2029 inventory\u2029 can\u2029 now\u2029 be\u2029 sold\u2029 into\u2029 the\u2029 AdMob\u2029 marketplace.\u201d\u2029<\/p>\n

\u201cAdMob\u2029 serves billions \u2029of\u2029 targeted\u2029 ads\u2029 on \u2029the \u2029mobile \u2029Web\u2029 and \u2029in applications\u2029 every \u2029month \u2029and\u2029 our \u2029new\u2029 partnership\u2029 with\u2029 MADS\u2029 will\u2029 ensure \u2029it\u2019s\u2029 even \u2029easier\u2029 for\u2029 advertisers\u2029 to \u2029reach\u2029 their \u2029target \u2029audience,” added Thomas \u2029Schulz<\/strong>, AdMob\u2019s\u2029 Vice\u2029 President\u2029 &\u2029 Managing Director \u2029of \u2029EMEA.<\/p>\n

Read the full press release<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Two of the major players in the growing mobile advertising industry have announced a long term strategic partnership. AdMob and MADS will work together to connect the AdMob marketplace with MADS publisher clients. As “reach” and “ease of running a campaign” are such key goals for advertisers and agencies, this may herald the beginning of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3,24],"tags":[101,121,34],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3304"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3304"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3304\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3304"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}