BuzzCity<\/strong> has announced that it will be opening up its popular mobile social networking site mygamma<\/strong> so that developers and advertisers can integrate their own applications into the service.<\/p>\nmygamma already provides users with various applications such as chatting, blogging and photo-sharing, but the myGamma Developer Platform will allow developers to create social networking applications with seamless integration into myGamma and direct access to members.<\/p>\n
BuzzCity expects that utility applications such as job alerts or cheap fare alerts will be very popular, as will fun activities like snowballs and water-bombs.<\/p>\n
They also expect an increasing number of advertisers to deploy applications on mygamma as a means of reaching and communicating with potential customers on the mobile internet.<\/p>\n
“Our users certainly want to do more with their mobiles and this will mean more applications\u201d said KF Lai<\/strong>, CEO, BuzzCity. \u201cOur recent surveys clearly show users wanting to communicate, exchange and transact. By providing this platform, developers get direct access to our members and create better opportunities to generate revenues\u201d.<\/p>\n BuzzCity operates the social network site mygamma.com for two distinct audiences: mygamma currently has about 3.2 million people and has seen rapid growth due to widespread and affordable wireless access. <\/p>\n","protected":false},"excerpt":{"rendered":" BuzzCity has announced that it will be opening up its popular mobile social networking site mygamma so that developers and advertisers can integrate their own applications into the service.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,3,24],"tags":[38,49],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3317"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3317"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3317\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3317"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n – the newly connected emerging middle class in developing markets, and
\n – the blue collar sector in developed regions. <\/p>\n