{"id":3456,"date":"2009-03-29T13:27:36","date_gmt":"2009-03-29T13:27:36","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=3456"},"modified":"2009-03-29T17:55:49","modified_gmt":"2009-03-29T17:55:49","slug":"very-cool-marketing-snowing-billboards-in-oslo","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=3456","title":{"rendered":"Very Cool Marketing: Snowing Billboards In Oslo"},"content":{"rendered":"
Tryvann Winter Park<\/strong> is a ski resort which is located just 15 minutes from the center of Norway\u2019s capital city, Oslo<\/strong>. Even though they are very near, oftentimes there will be no snow in Oslo while at the resort the ski conditions are perfect. <\/p>\n
\n
So the problem is – how to convince Oslo residents that it’s a good day for skiing?<\/p>\n
\n
Advertising agency TBWA<\/strong> came up with a very innovative campaign which uses special snow-storm billboards in Oslo which are triggered by sms messages from the resort.<\/p>\n
Tryvann installed special billboards at certain locations around town to show what the conditions were like up in the resort. But rather than simply a sign or indicator, these billboards use a fan and some false snow to create an actual snow storm inside the see-through billboards.<\/p>\n
\n
\nAnd to make it even more compelling, the billboard blizzard is controlled by sms messages so that it mirrors what is happening on the mountain: when a passerby sees the billboard blizzard, they know it is actually snowing at that moment up on the mountain. <\/p>\n
And with the resort only 15 minutes away, this must be hard to resist!<\/p>\n
Tryvann Winter Park<\/strong> is a ski resort which is located just 15 minutes from the center of Norway\u2019s capital city, Oslo<\/strong>. Even though they are very near, oftentimes there will be no snow in Oslo while at the resort the ski conditions are perfect. <\/p>\n