\n23 to 24 June, 2009<\/strong>
\nLondon, UK<\/strong>

\nThe MeM conference delivers world-renowned speakers to equip you with the insights, knowledge and relationships to advance your mobile entertainment business in 2009 and beyond.<\/p>\n

MEF\u2019s official annual event, produced in partnership with Informa Telecoms & Media, is the industry\u2019s original and most established mobile media gathering. This year the conference returns to London to challenge marketing perceptions, identify opportunities for growth and create connections to advance your business. With an agenda developed by the industry and a foundation based on our expertise across the entire ME value-chain, the MeM conference delivers world-renowned speakers to equip you with the insights, knowledge and relationships to advance your mobile entertainment business in 2009 and beyond.<\/p>\n

Exploring Trends and Critical Success Factors for the Mobile Entertainment Industry<\/strong><\/p>\n

\n
• Planning for Success in the Current Economic Climate <\/strong>
  \nHow will the Industry sustain growth in 2009 and where do future opportunities lie? Exposing user demand and consumption behaviours. Analysing results from the MEF business confidence index<\/li>\n
• Leveraging Opportunities in Growth Markets <\/strong>
  \nHow do opportunities in \u2018Mobile First\u2019 Markets play a pivotal role for the mobile entertainment industry?<\/li>\n
• Defining the Era of Change: Mobile Application Stores (MAS) -The New Content Category? <\/strong>
  \nWith the launch of the iPhone and the proliferation of app stores, the mobile ecosystem has fundamentally shifted. In 2009 the entire value chain will be looking at ways to develop and monetise successful new applications and widgets. What does this major shift represent to the mobile entertainment industry?<\/li>\n
• The Role of Mobile at London 2012 Olympics <\/strong>
  \nAn exclusive presentation from the London 2012 office on the crucial role mobile will play in the forthcoming Olympics. What does London 2012 need from the Mobile Entertainment Community, what opportunies does it offer and what can be learnt from Beijing?<\/li>\n
• How can Mobile Social Networking be Successfully Monetised? <\/strong>
  \nCan mobile social networking continue to sustain user interest? How will content owners and advertisers leverage the social networking boom to continue to excite users and build sustainable business models?<\/li>\n
• \u2018Smart Pipe Enabling\u2019 Services <\/strong>
  \n\u2018Enabling services\u2019 which allow a third party content publisher to create, deliver and bill for their mobile content or service via the operator create a significant untapped revenue opportunity. What is needed to ensure that new business models meet the needs of the content and services community to the benefit of all?<\/li>\n
• Mobile as the Key Enabler in Multi-Platform Media <\/strong>
  \nAs multi-platform media services emerge, mobile has the potential to be the most popular channel enabler to drive multimedia. What is unique about mobile and how do content owners need to prepare?<\/li>\n
• Does Music Have a Future in Mobile? <\/strong>
  \nThe proliferation of flat-rate data subscription services, high-end devices and app stores presents a new lease of life for the mobile music industry. So, how important is mobile to music and what will it take to deliver on its promise?<\/li>\n<\/ul>\n

  Meffys Mobile Entertainment Awards 2009<\/strong><\/p>\n

  Now in their sixth year, the Meffys Mobile Entertainment Awards are judged by leading trade journalists and analysts and have developed a reputation as the industry\u2019s most fiercely contested prizes. This year\u2019s successful winners will be celebrated at the end of day one of MeM \u201809 at an exclusive gala awards dinner \u2013 to be held at London\u2019s stylish, Cuban-inspired venue, Floridita, located right in the heart of Soho. <\/p>\n

  For more information, go to the conference website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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