Amobee Media Systems<\/strong> has announced that they have launched mobile advertising for mobile giant Telef\u00f3nica<\/strong> in Spain.<\/p>\n\n
Telef\u00f3nica is one of the world’s largest mobile operator groups, with close to 200 million mobile subscribers in Europe, Africa, and Latin America.
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The Amobee system differs from many other mobile advertising solutions on the market because it is designed to work within the operator\u2019s existing infrastructure, rather than focusing on “off-portal” advertising. The intended benefit of this approach should be to ensure customers get a relevant mobile advertising experience. <\/p>\n
\u201cOur customers\u2019 experience is of paramount importance to us, and was our first priority in considering a mobile advertising solution,\u201d said Susana Rodr\u00edguez Urgel<\/strong>, On-Line Channels and Mobile Commerce Manager, Telef\u00f3nica.<\/p>\n Amobee\u2019s ad serving solution is designed to dynamically insert relevant ads into all mobile entertainment and communication channels including:<\/p>\n \u201cTelef\u00f3nica is a great example of a mobile operator taking control of advertising revenues on its network and, in the process, ensuring a positive customer experience,\u201d said Zohar Levkovitz<\/strong>, CEO of Amobee.<\/p>\n According to research compiled by INFOADEX 2009<\/strong> the Spanish mobile advertising market is grew by over 60% in 2008 and is the fastest growing digital advertising channel.<\/p>\n This launch of services in Spain is part of the global alliance announced by the two companies last year (read the MobiAD article<\/a>).<\/p>\n\n