{"id":3602,"date":"2009-05-27T11:03:30","date_gmt":"2009-05-27T11:03:30","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=3602"},"modified":"2009-11-12T11:28:02","modified_gmt":"2009-11-12T11:28:02","slug":"telefonica-partners-with-amobee-in-spain","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=3602","title":{"rendered":"Telef\u00f3nica Partners With Amobee In Spain"},"content":{"rendered":"

telefonica_logo.gifAmobee Media Systems<\/strong> has announced that they have launched mobile advertising for mobile giant Telef\u00f3nica<\/strong> in Spain.<\/p>\n

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Telef\u00f3nica is one of the world’s largest mobile operator groups, with close to 200 million mobile subscribers in Europe, Africa, and Latin America.
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The Amobee system differs from many other mobile advertising solutions on the market because it is designed to work within the operator\u2019s existing infrastructure, rather than focusing on “off-portal” advertising. The intended benefit of this approach should be to ensure customers get a relevant mobile advertising experience. <\/p>\n

\u201cOur customers\u2019 experience is of paramount importance to us, and was our first priority in considering a mobile advertising solution,\u201d said Susana Rodr\u00edguez Urgel<\/strong>, On-Line Channels and Mobile Commerce Manager, Telef\u00f3nica.<\/p>\n

Amobee\u2019s ad serving solution is designed to dynamically insert relevant ads into all mobile entertainment and communication channels including:<\/p>\n