{"id":3693,"date":"2009-06-24T19:02:59","date_gmt":"2009-06-24T19:02:59","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=3693"},"modified":"2009-11-12T11:29:19","modified_gmt":"2009-11-12T11:29:19","slug":"meffy-award-winners-announced","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=3693","title":{"rendered":"Meffy Award Winners Announced"},"content":{"rendered":"

meffys09.gifAt the Mobile Entertainment Market gala event on June 23rd, the winners of the 2009 Meffy<\/strong> competition were announced.<\/p>\n

\n

This years winners came from a wide variety of countries, including America, Britain, Denmark, Finland, India, Norway, Russia<\/strong> and Turkey<\/strong>, highlighting the growing international flavor of the awards.<\/p>\n

This year’s winners were drawn from over 180 submissions from over 60 countries, competing in 15 categories.<\/p>\n

Two of the winners were mobile marketing services\/campaigns.<\/p>\n

In the category Best Mobile Ad Campaign<\/strong>, mobile operator Turkcell<\/strong> took home the award for their Tone & Win campaign<\/strong> (see MobiAD writeup<\/a>). <\/p>\n

In the Best Mobile Content<\/strong> category, the prize went to 20:20 London<\/strong> for their Thmbnls Interactive Mobile Drama<\/strong> (see MobiAD writeup<\/a>).<\/p>\n

The Full List Of 2009 Meffy Winners<\/h3>\n

\n

\nGames <\/strong>
\nGameloft – \u2018Real Football 2009\u2019 <\/p>\n

\n

Music Service<\/strong>
\n24-7 Entertainment -\u2018TDC Play\u2019<\/p>\n

TV & Video Service<\/strong>
\nBBC – \u2018BBC iPlayer on Mobile\u2019 <\/p>\n

Content <\/strong>
\n20:20 London – \u2018Thmbnls Interactive Mobile Drama\u2019<\/p>\n

Social Networking<\/strong>
\nHandmade Mobile Entertainment – \u2018Flirtomatic\u2019<\/p>\n

Search & Discovery<\/strong>
\nMTS – \u2018MTS Super Search\u2019<\/p>\n

Ad Campaign<\/strong>
\nTURKCELL – \u2018Tone&Win\u2019<\/p>\n

D2C Service<\/strong>
\nGetJar – \u2018GetJar\u2019<\/p>\n

Application<\/strong>
\nOpera Software – \u2018Opera Mini 4.2\u2019<\/p>\n

Technology Innovation<\/strong>
\nNokia – \u2018Ovi Store\u2019<\/p>\n

\u2018Mobile First\u2019 Innovation<\/strong>
\nHungama Digital Media -\u2018Tata Sky\u2019<\/p>\n

Business Intelligenc<\/strong>e
\ncomScore & the GSMA in partnership with all UK operators – \u2018GSMA Proof of Concept\u2019<\/p>\n

Innovative Business Model<\/strong>
\nOrange – \u2018Dolphin Pay-As-You-Go Package\u2019<\/p>\n

Quality of Experience<\/strong>
\nDolby Laboratories – \u2018Dolby Mobile\u2019<\/p>\n

Handset<\/strong>
\nINQ Mobile – \u2018INQ\u00b9 – The World\u2019s First Social Mobile\u2019\n<\/div>\n","protected":false},"excerpt":{"rendered":"

At the Mobile Entertainment Market gala event on June 23rd, the winners of the 2009 Meffy competition were announced. This years winners came from a wide variety of countries, including America, Britain, Denmark, Finland, India, Norway, Russia and Turkey, highlighting the growing international flavor of the awards.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,3,24],"tags":[89,87,122,88],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3693"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3693"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3693\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3693"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}