{"id":3872,"date":"2009-09-13T15:45:49","date_gmt":"2009-09-13T15:45:49","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=3872"},"modified":"2009-10-23T14:34:18","modified_gmt":"2009-10-23T14:34:18","slug":"audi-4","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=3872","title":{"rendered":"Audi 4"},"content":{"rendered":"

audi4_125.jpg<\/p>\n\n\n\n\n\n\n
A mobile driving game to launch a new car.<\/td>\n<\/tr>\n
Brand:<\/td>\nAudi A4<\/td>\n<\/tr>\n
Application:<\/td>\nAudi A4 Challenge<\/td>\n<\/tr>\n
Platform:<\/td>\niPhone
 
 <\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n<\/table>\n



\nDescription:<\/span>
\nAudi were the first carmaker to launch an iPhone application. The application was available for free and involved a driving challenge.<\/p>\n

The \u2018Audi A4 Challenge\u2019 is a typical driving game with a series of progressively challenging courses that utilizes the iPhone\u2019s motion sensor to steer (you simply tilt the phone to turn) a digital version of the all-new A4 and race against the clock to beat your personal best time. Accelerating and braking are done through the touch screen.<\/p>\n

Results:<\/span>
\nAccording to Audi, 370,000 people downloaded version 1.0. Version 2.0 is much improved. Audi has added new vehicles that can be unlocked, including the A4 3.2 and the mighty R8.<\/p>\n

MobiAD Comments:<\/span>
\nAudi were the first Car Brand to create a Branded iPhone game and this has set a trend that has been followed by other car makers. This is a very clever use of the iPhone technology to give the consumer something he likes while subtly immersing him in the Audi brand.<\/p>\n

Screenshots:<\/span><\/p>\n

audi_1.jpg<\/p>\n

audi_2.jpg<\/p>\n

audi_3.jpg<\/p>\n


<\/p>\n

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