{"id":3882,"date":"2011-07-30T15:44:20","date_gmt":"2011-07-30T15:44:20","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=3882"},"modified":"2011-07-30T15:44:41","modified_gmt":"2011-07-30T15:44:41","slug":"harrods","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=3882","title":{"rendered":"Harrods"},"content":{"rendered":"

<\/p>\n\n\n\n\n\n
Harrods<\/td>\n<\/tr>\n
Brand:<\/td>\n Harrods<\/td>\n<\/tr>\n
Application:<\/td>\n Harrods<\/td>\n<\/tr>\n
Platform:<\/td>\n iOS<\/td>\n<\/tr>\n<\/table>\n

\nCampaign Objective:<\/span>
\nThe objective of this app is to give an easier, more pleasant consumer experience for shoppers who are shopping or going to shop at Harrods. <\/p>\n
Description:<\/span>
\nThe application includes a map of the store<\/strong>, which uses the iPhone\u2019s GPS function, in order to locate you within the store and direct you to restaurants retailers and departments (for those of you who have shopped at Harrods, you will know that this is a huge help!). It also acts as an information point<\/strong>, integrating with Harrods Twitter feed in order to bring news, upcoming events, and must have items onto consumer\u2019s devices. <\/p>\n
The app also includes a History of Harrods<\/strong>, an audio tour<\/strong> of the building, shopping list<\/strong> functionality, telephone numbers<\/strong> to contact individual departments, rewards<\/strong> and more. <\/p>\n
MobiAD Comments:<\/span>
\nThe key question about this app is will the GPS functionality be precise enough to work in such a confined area? If so then this functionality alone ads value to the consumer experience of shopping in Harrods.<\/p>\n
Screenshots:<\/span>
\n $mzldxvtosxv320\u00d7480-75.jpg$ $mzlrgzdkbpc320\u00d7480-75.jpg$ <\/p>\n
$mzlaflikbep320\u00d7480-75.jpg$ $mzlsgxylzne320\u00d7480-75.jpg$ <\/p>\n

<\/p>\n

Harrods<\/td>\n<\/tr>\n
Brand:<\/td>\n	Harrods<\/td>\n<\/tr>\n
Application:<\/td>\n	Harrods<\/td>\n<\/tr>\n
Platform:<\/td>\n	iOS<\/td>\n<\/tr>\n<\/table>\n \nCampaign Objective:<\/span> \nThe objective of this app is to give an easier, more pleasant consumer experience for shoppers who are shopping or going to shop at Harrods. <\/p>\n Description:<\/span> \nThe application includes a map of the store<\/strong>, which uses the iPhone\u2019s GPS function, in order to locate you within the store and direct you to restaurants retailers and departments (for those of you who have shopped at Harrods, you will know that this is a huge help!). It also acts as an information point<\/strong>, integrating with Harrods Twitter feed in order to bring news, upcoming events, and must have items onto consumer\u2019s devices. <\/p>\n The app also includes a History of Harrods<\/strong>, an audio tour<\/strong> of the building, shopping list<\/strong> functionality, telephone numbers<\/strong> to contact individual departments, rewards<\/strong> and more. <\/p>\n MobiAD Comments:<\/span> \nThe key question about this app is will the GPS functionality be precise enough to work in such a confined area? If so then this functionality alone ads value to the consumer experience of shopping in Harrods.<\/p>\n Screenshots:<\/span> \n $mzldxvtosxv320\u00d7480-75.jpg$ $mzlrgzdkbpc320\u00d7480-75.jpg$ <\/p>\n $mzlaflikbep320\u00d7480-75.jpg$ $mzlsgxylzne320\u00d7480-75.jpg$ <\/p>\n <\/p>\n