{"id":3918,"date":"2009-09-13T15:42:03","date_gmt":"2009-09-13T15:42:03","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=3918"},"modified":"2009-10-23T14:37:18","modified_gmt":"2009-10-23T14:37:18","slug":"chanel","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=3918","title":{"rendered":"Chanel"},"content":{"rendered":"

chanel125.jpg<\/p>\n\n\n\n\n\n\n
Brings the catwalk into the consumers hand<\/td>\n<\/tr>\n
Brand:<\/td>\nChanel<\/td>\n<\/tr>\n
Application:<\/td>\nHaute Couture Show Fall\/Winter 08\/09<\/td>\n<\/tr>\n
Platform:<\/td>\n iPhone
 <\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/tr>\n<\/table>\n


<\/p>\n

Description:<\/span>
\nLuxury retailer Chanel launched an iPhone application called \u201cChanel – Haute Couture Show Fall\/Winter 08\/09\u201d. It is available for free from the iPhone app store.
\nThe application allowed users to window shop the upcoming season\u2019s range and included a click to call facility to make an order. The app also has a store locator (that links in to Google maps), Brand News from Chanel, images and videos of recent Chanel fashion shows. <\/p>\n

MobiAD Comments:<\/span>
\nChannel was one of the first luxury brands to launch an iPhone application in the summer of 2008. This app was a cool use of the technology and great from a PR\/Branding point of view. <\/p>\n

Screenshots:<\/span><\/p>\n

chanel1.gif<\/p>\n

chanel2.jpg<\/p>\n

chanel3.jpg<\/p>\n

chanel4.jpg<\/p>\n

chanel5.jpg<\/p>\n


<\/p>\n

return_app_gallery1.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3918"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3918"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3918\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3918"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}