<\/p>\n\n\n\n\n\n\n

Communications that only teens can use.<\/td>\n<\/tr>\n
Brand:<\/td>\n	Fanta<\/td>\n<\/tr>\n
Application:<\/td>\n	Fanta Stealth Sound System<\/td>\n<\/tr>\n
Platform:<\/td>\n	Java<\/td>\n<\/tr>\n
<\/td>\n	<\/td>\n<\/tr>\n<\/table>\n \nCampaign Objective:<\/span> \nA key brand message for Fanta is playful imagination, and teens are a very key market segment. Fanta decided to support this with a mobile application that would give them a secret way to communicate and play.<\/p>\n Description:<\/span> \nThe Fanta Stealth Sound System is a mobile app that plays a series of sounds that only teens can hear. They pick the sound out of a pre-set menu that all have pre-defined meanings. This way teens can communicate without anyone else hearing.<\/p>\n Results:<\/span> \nOver 320,000 downloads in the first month.<\/p>\n MobiAD Comments:<\/span> \nIt’s a really fun campaign, see the full article about the Stealth Sound System<\/a> in the MobiAD Campaign Watch section.<\/p>\n Screenshots:<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3965"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3965"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/3965\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3965"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}