Rap mogul Snoop Dogg<\/strong> has launched his latest album with a strong mobile component to engage fan interest.<\/p>\n\n
Snoop Dogg partnered with mobile entertainment platform company Myxer<\/strong> to promote his latest release – called More Malice<\/strong> – by providing exclusive branded video content to Myxer’s fan base. \u201cThese days its all about the artist interacting with the fans directly,\u201d said Snoop Dogg. \u201cI know what my fans want and now with Myxer I can give them what they want and need by delivering the best content straight into their hands, giving them exclusive content, and what they can expect to see on my upcoming More Malice album.\u201d<\/p>\n This More Malice content channel also include ringtones and wallpapers, and was promoted by embeddable widgets that featured on numerous major music and hip-hop websites as well as on Snoop\u2019s various social networking platforms. <\/p>\n \u201cIt is becoming clearer by the day, that artists\u2019 fans want to use their mobile phone as the connection vehicle to their favourite artists. We recently launched MobileStage as a free, customizable mobile web site for artists and the response has been great.\u201d said Myk Willis<\/strong>, CEO of Myxer.<\/p>\n
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\nMyxer currently represents over 30 million unique users that come to the site to download entertainment content. The promotion saw Myxer creating a More Malice content channel especially for the launch. Snoop Dog utilized this channel to deliver exclusive behind the scene mobile entertainment video content about the album release as well as a mini movie Malice N Wonderland<\/strong> to the millions of music and hip-hop fans on Myxer\u2019s platform. <\/p>\n
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