{"id":4414,"date":"2010-03-28T16:03:28","date_gmt":"2010-03-28T16:03:28","guid":{"rendered":"http:\/\/www.mobiadnews.com\/?p=4414"},"modified":"2011-06-19T23:52:44","modified_gmt":"2011-06-19T23:52:44","slug":"malibu","status":"publish","type":"post","link":"http:\/\/www.mobiadnews.com\/?p=4414","title":{"rendered":"Malibu"},"content":{"rendered":"

malibu-logo.png<\/p>\n\n\n\n\n\n\n
Get your island on bowling<\/td>\n<\/tr>\n
Brand:<\/td>\nMalibu<\/td>\n<\/tr>\n
Application:<\/td>\nGet your island on bowling<\/td>\n<\/tr>\n
Platform:<\/td>\nBlackberry, Java, iPhone<\/td>\n<\/tr>\n
Agency\/
\nDeveloper:<\/td>\n
Greatworks <\/td>\n<\/tr>\n<\/table>\n



\nCampaign Objective:<\/span>
\nThis campaign\u2019s objective was to help consumers see the Malibu brand in a new light and was an extension of the \u201cGet Your Island On\u201d campaign that aimed to show that you can enjoy a little Caribbean spirit anywhere in the world. <\/p>\n

Description:<\/span>
\nThis bowling application for mobile phones puts a Caribbean spin on bowling by allowing consumers to bowl in a rum Shack, on the beach, in an underground cave or inside an aquarium. <\/p>\n

As one would expect, Malibu branding features prominently in the application, with Malibu bottles acting as bowling pins. <\/p>\n

Results:<\/span>
\nAs of December 2009, the game had been downloaded around 2 million times of which 438,419 coming through mobile app store GetJar. <\/p>\n

Screenshots:<\/span>
\nmalibu_bowling_1.JPGmalibu_bowling_2.JPG
\n
<\/p>\n

<\/p\nmalibu-3.pngmalibu-4.png
\n
<\/p>\n

<\/p\nmalibu-5.png
\n

\nreturn_app_gallery1.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[110,37,112],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4414"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4414"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4414\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}