Juniper Research<\/strong> has predicted that the mobile retail market will be worth US$12 billion by 2015 in its \u201cMobile Marketing & Retail Strategies\u201d<\/em> report covering 2009-2014. <\/p>\n

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The report states that the mobile retail market is currently worth US$4.1 billion, but it predicts that it will grow by an amazing 24% a year on average over the next 5 years. <\/p>\n

Juniper believes that there is a 4-stage cycle that various markets go through in the mobile retail as shown in the diagram below. The four stages are:<\/p>\n

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• First – the majority of products sold over mobile are related to mobile content, e.g. ringtones, games, etc.<\/li>\n
• Second – external brands from outside the mobile eco-system try out the media in ad-hoc campaigns.<\/li>\n
• Third – Brands come back for repeat advertising campaigns, and enable direct purchase of products.<\/li>\n
• Fourth – brands make mobile an integral part of their multi- platform strategy, both for marketing and for direct sales.<\/li>\n<\/ul>\n

  
  <\/p>\n

  In terms of what makes up this mobile retail forecast, there are three components that Juniper has included: mobile coupons, mobile advertising, and mobile smart posters.<\/p>\n

  \u201cAt the present time the market is dominated by revenues from mobile coupons, which accounted for two-thirds of the market in 2009,\u201d says report author and senior analyst, Howard Wilcox<\/strong>. \u201cHowever, as digital ad spend is increasingly transferred into the mobile space, then mobile advertising will gradually reel in and overhaul coupons, and will comprise the bulk of revenues by 2013.\u201d<\/p>\n

  
  <\/p>\n

  Paul Berney<\/strong>, MMA Managing Director for EMEA says, “There is no doubt that mobile will become a fundamental part of retailers’ communication strategies; providing a key channel for not only the promotion of products and offers to consumers to drive footfall and sales but also to establish a relationship of engagement and interaction with customers both in store and beyond.”<\/p>\n

  To buy a copy of the report, please click here.<\/a><\/p>\n

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  <\/p>\n","protected":false},"excerpt":{"rendered":"

  Juniper Research has predicted that the mobile retail market will be worth US$12 billion by 2015 in its \u201cMobile Marketing & Retail Strategies\u201d report covering 2009-2014. The report states that the mobile retail market is currently worth US$4.1 billion, but it predicts that it will grow by an amazing 24% a year on average over […]<\/p>\n","protected":false},"author":3142,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,16,3,24],"tags":[52,99,71],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4471"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/3142"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4471"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/4471\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}