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The Britain’s Got Talent<\/strong> iPhone app that was developed by talkbackTHAMES digital<\/strong> and Mobile Interactive Group (MIG) <\/strong>has reached the number 1 spot in the UK app store thanks to 200,000 downloads in four days. <\/p>\n Britain’s Got Talent<\/em> is one of the UK\u2019s most popular TV shows. The app has all the usual features associated with a TV show app, enabling fans to:<\/p>\n The app also allows users to participate directly with spin off show, Britain\u2019s Got More Talent<\/em> during live episodes. <\/p>\n \u201cThis year the launch of the App allows us to broaden our digital reach and to entertain and engage viewers on the move, as well as maximizing value for our sponsors and advertisers.\u201d said Robert Marsh<\/strong>, Head of talkbackTHAMES digital. <\/p>\n Ben Cusack<\/strong>, Group Marketing Director, Mobile Interactive Group (MIG) added, \u201cThe App marks a UK first for Britain\u2019s Got Talent and the stats to date demonstrates that viewers are really interacting with content, both during the shows as a direct response to a call to action on screen and afterwards.\u201d <\/p>\n\n
Although it is primarily a means to increase engagement of fans with the show, the app itself is monetized through integrated sponsorship packages. Domino\u2019s Pizza<\/strong> has taken the lead sponsorship, and the app allows consumers to order a pizza for delivery straight from the application. All mobile ads in the app are served by ad network 4th Screen Advertising<\/strong>. <\/p>\n