Third Screen Media<\/strong> and Smaato<\/strong> Inc announced a strategic partnership today. Through the partnership, the companies hope to extend the reach of advertising to smartphones, and to grow the mobile advertising business.<\/p>\n

Through its TSM|Network, Third Screen Media will sell, manage and deliver advertising for SOMA \u2013 Smaato\u2019s Open Mobile Advertising Platform \u2013 and its turnkey in-application advertising solution to agencies and brands in the US.<\/p>\n

Smaato offers in-application advertising as well as a white label RSS reader that can be ad supported. The first applications coming to market and supported by SOMA are \u201ciambic TopStory\u201d (www.iambic.com), SplashNews (www.splashdata.com) and Smaato News – all available for Palm OS and Windows Mobile devices.<\/p>\n

Press release HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Third Screen Media and Smaato Inc announced a strategic partnership today. Through the partnership, the companies hope to extend the reach of advertising to smartphones, and to grow the mobile advertising business.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/459"}],"collection":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=459"}],"version-history":[{"count":0,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=\/wp\/v2\/posts\/459\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=459"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mobiadnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}